Mozambique’s Cliko

Source: Cliko website, https://www.cliko.co.mz/

O seu desejo a um clique! ‘Your wish at a click!’ That is the slogan for Cliko, Mozambique’s 1st online food delivery service, established just in time to serve people isolated in homes during the COVID-19 pandemic. Whilst learning a little Portuguese, I decided to learn a little more about Cliko. As the world becomes a global village, we just might find ourselves in new territories (either geographically, or business-wise).

How It All Began

The idea conceived in 2017 led to an eventual business launch in September 2018, to facilitate product delivery for restaurants and supermarkets. They discovered a key niche in a population engulfed in busy work and school schedules. People barely had time to buy stuff and make trips to the bank. Cliko saw this as an opportunity and now it uses its motorcycles to enable door-to-door deliveries made by clients on the website.

The company was self-funded at inception and continues to fund its operations using its revenues which have been experiencing a steady growth. Currently, over 1,200 users make an average of 34 orders daily. According to the CEO, Paulo Rinze, their operations are currently only in Beira, the second largest city in Mozambique. The good news is that they plan to expand to nearby cities soon.

Business Model

Cliko makes money through delivery fees and commissions on the transactions it processes, not to mention the monthly magazine it distributes to offline users.  The initial plan was to work with self-employed drivers, but a challenge arose. These drivers proved to be too expensive and converting them to a commission model was a hard nut to crack. The company now employs its own drivers. It was also hard to convince the merchants to pay a commission on the orders, which brought the need to change some parts of the business model.

How Can I Order My Favourite Deliveries?

It takes 4 simple steps to get your favourite burger combo from Yummy, but first, download the Cliko app which is available on Apple store and Play store. Enter your address and select your preferred establishment. Remember, it’s specific meals with the option of door-to-door delivery. The convenience will only present itself when clarity is offered. Choose from the establishment menu what meal you want and place an order online. Your meal is delivered, or you can pick it at the counter. Lastly, it’s not really a free world so you swipe or give cash to pay for your meal.

The Impact

Cliko uses a cloud-based system that incorporates a network of merchants and a complete business management toll with integrated CRM.

Customer Relationship Management (CRM) systems are valuable assets for businesses across various industries. They hold customer data that enable teams from marketing and customer service to sales and operations to better understand the view of their customers and how they interact with the business. This data is most valuable when it contributes to the creation of a single customer view through CRM integration, enabling companies to understand their customer base and deliver better the right products and services to them.

Opinion Poll

Cliko sounds like an incredible business idea, yet this is both the right and wrong time for it. Most people are confined to their homes. Some can’t even cook to keep themselves alive, or healthy. Others are too busy handling work/school and families (mostly kids) to spare some time for shopping. And alas! There are those who can’t even go out for fear of infection because they have conditions that make them vulnerable. All these parties would greatly benefit from Cliko’s services.

Source: imf.org

However, there lies a safety risk that we cannot ignore. Of the 34 daily deliveries, let’s assume that one driver does about 10 deliveries. That means contact with 10 clients, without the knowledge of whether there’s an infected person in that sample. This driver not only runs the risk of contracting the virus, but also infecting other customers. Safety guidelines, as directed by the government, have to be followed. Washing hands, sanitizing surfaces, wearing masks, maintaining physical distance, you name it. Businesses can’t be shut down completely when the services are so essential, but great caution has to be exercised.